Your Challenge

You have trained and shifted the product management team to an outside-in focus. Following best practice and your best judgment they are accountable for listening to the voice of the customer. The adoption seems straight forward, but the entire organization appears to be dragging its feet. It is taking too long to see the impact and results on new product initiatives.

Product managers are still tightly coupled to the development process. Telling them to leave the building and go into the market is not working.

How We Help

Egress can evaluate and quickly identify how to make the outside-in charter stick within the team. We give you expert guidance on the specific changes in process or roles needed to standardize voice of market information. We can help implement an activity-based plan that includes providing hands-on support to product team members including how to organize, prepare and interview to get voice of customer data.

From custom workshops to coaching, we will support your product managers from initial assessment through the outside-in transformation.