by Stephen Newman | Jan 31, 2020 | Uncategorized
At Egress, we see a disturbing trend -C-Suite, Sales, and Product Management are diving deep on the ‘Loss’ analysis and ignoring the ‘Wins’. After all, the ‘Wins’ are already won – right? Wrong! At Egress, we believe the importance lies in gaining the...
by Mike Smart | Jan 30, 2020 | Uncategorized
Beware of early feedback, it’s mostly noise It’s so exciting to get new ideas and find market problems at the start of the process. The users are engaged and you are doing your best to empathize with their situation and feel their pain....
by Mike Smart | Jan 27, 2020 | Uncategorized
Your research has uncovered a market problem that your company may be able to solve. Congratulations! It’s worth celebrating, but keep in mind that your work is about 30% done. Just like you wouldn’t run off and marry someone you just met, your decision to move ahead...
by Mike Smart | Jan 16, 2020 | Uncategorized
The software market is constantly evolving. Want proof? In the span of a single week technology website Network World reviews an average of more than 20 software and hardware products. For executives at software development companies, the challenge is one of...
by MSMART | Jan 14, 2020 | Uncategorized
One’s first love is always perfect until one meets one’s second love.” -Elizabeth Aston I was honored to participate in a podcast hosted by my friend Michael Hopkin. Michael has a blog site dedicated to Product Management...
