At Egress, we believe the importance lies in gaining the Buyer’s Insight rather than the Seller’s mistakes Not every sales win is good for the company and with proper analysis, a ‘Win’ can be just as informative if not more informative than a ‘Loss’ analysis. In a recent Win/Loss Analysis Assessment, we identified that the top sales performers were outpacing everyone else on a number of deals and the total revenue generated but tended to only sell the lowest margin products.