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The software market is constantly evolving. Want proof? In the span of a single week technology website Network World reviews an average of more than 20 software and hardware products. For executives at software development companies, the challenge is one of balance — too many products and you get lost in the noise; too few, and you're not taking best advantage of your market niche. Here's a top-level guide to help ensure your product portfolio is in good health.

Market segmentation: 5 signs you’re doing it right

Wednesday, 15 January 2020 by Mike Smart

Published in blogs-and-news

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Don’t Fall in Love – A Product Manager’s Tip to Success

Tuesday, 14 January 2020 by msmart

It was great fun and Michael is a great host. Mostly it got me to think, talk and reminisce about my first love—Product Management. Over the 30 minutes or so I was able to cover several of my favorite Product Management topics but in replaying it I realized I never got around to one of my most stringent rules for being a good Product Manager (although God knows I tried, I even attempted to talk through the break).

Winning by Losing

Monday, 13 January 2020 by msmart

I've always been fascinated with how and why business deals are won and lost. As a long time product manager, I've always wanted to know why companies chose or didn't choose my product or service. What I've learned is that knowing makes all the difference. Too often, the simple answer from sales is it’s either because of price or functionality.

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