Why are we missing revenue targets and suffering from low conversion rates?
Why are our prospects and customers not adopting our products and new features?
A recent MIT survey of more than 400 global CEOs found that excellence in execution of their go to market strategy was their number one challenge.
However, pinpointing the underlying cause of your Go To Market pain points can be difficult.
C-Suite executives and stakeholders lack clarity as to why product sales growth and product adoption are falling short of plan.
Egress’s Go-to-Market Gap Assessment pinpoints the specific components of your go-to-market strategy that require focus. Using quantitative and qualitative data collection and analysis, we assess your target customer alignment, value proposition, pricing, competitive differentiation, positioning, and launch our clients to expeditiously align their efforts on the areas that will produce the fastest and greatest impact on the health of their business.
The first step is simple; download and complete the Go-to-Market Assessment Guide. The assessment guide provides insight into the areas and opportunities to improve the product growth and adoption.
If you have specific questions about your score or how you can transition into a scalable high-performance product team contact us by completing the form below.