System of Record for Go-to-Market

System of Record for Go-to-Market

System of Record for Go-to-Market My previous posts on the “product management system of record” have focused on the “Finding a Market Problem” and “Creating a Solution” parts of the product management process. In this post, I’m going to complete the story, and talk...
Love the Market Problem, Not the Product

Love the Market Problem, Not the Product

Product managers often place the cart before the horse. We love to think about the product, the features, how “cool” the UI is, and how we can make the product better. Steve Ballmer was once quoted saying, “The lifeblood of our business is that R&D spend....
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