The software market is constantly evolving. Want proof? In the span of a single week technology website Network World reviews an average of more than 20 software and hardware products. For executives at software development companies, the challenge is one of balance —...
Product Portfolio management is one of those important but not urgent activities that we never seem to have time to do. It is often thought of as an academic exercise; however, good product managers and product team leaders know it should be done, but struggle to...
Product managers often rely too heavily on very narrow views of market input to decide what features are built into a new product or new release. While the usual stakeholders, including executive and existing customers, deserve to be heard, product managers often over...
Some product managers will look at this title and ask, “So what does this have to do with product managers and our roles?” Read on and find out why your role and actions can impact a successful channel program and increase the your product adoption. Not Just a Sales...
Although some may believe peer review is a practice reserved for academic or scientific communities, I believe it is a valuable tool in product management. Peer review is about quality—a structured approach to understanding whether or not your ideas fall into the...
