ROI of Running WIN/LOSS In A SaaS World Never Bigger

ROI of Running WIN/LOSS In A SaaS World Never Bigger

“A 5% increase in customer retention can increase business profits by 25% – 125%”* Let that sink in a minute… In our SaaS-market world, EVERY CUSTOMER RENEWAL COUNTS! This is why companies across the globe are investing in building out ‘Customer Success’...
Go To Market: Finger Pointing 101

Go To Market: Finger Pointing 101

OK – maybe this is extreme (or maybe not), but one thing is clear; when you are missing revenue targets, when your conversion rates are low, or your product adoption is weak, then your Go To Market strategy is failing. The finger pointing means you are not sure what...
π (Pi) Reasons To Assess Your Product Management Team

π (Pi) Reasons To Assess Your Product Management Team

Huh?… What on earth does that title mean?… Well, most blogs try to entice you with a title like ‘3 Secrets To Greater Wealth’. Studies show humans can easily process 3 key points, but if we add a fourth our brains turn into mush and can’t process. We like...
The Forgotten Part of Win/Loss Analysis: The Win

The Forgotten Part of Win/Loss Analysis: The Win

At Egress, we see a disturbing trend -C-Suite, Sales, and Product Management are diving deep on the ‘Loss’ analysis and ignoring the ‘Wins’. After all, the ‘Wins’ are already won – right? Wrong! At Egress, we believe the importance lies in gaining the Buyer’s Insight...