Buyers’ Insight Analysis

Key Benefits

• Increased win rates
• Reduced customer churn
• Improved product differentiation
• Improved competitive positioning
• Increased understanding of price sensitivity
• Improved prioritization of product roadmap

Problem

What drives your buyers to select your product over your competitors?
Why do your customers continue to renew their subscriptions for your solutions? 

Most technology companies do not have data to support the answers they have to these questions.

This lack of market data leads many companies to rely on anecdotal information to make critical decisions such as pricing, product roadmap and competitive response.

For new opportunities, industry research shows companies that invest in comprehensive win/loss assessments have seen 15% to 30% increase in revenue and up to 50% improvement in win rates. This type of analysis is also critical for customer retention as a 5% increase in customer retention can increase business profits by 25% – 125%.  (Gartner).

Buyers’ Insight Assessment uses quantitative and qualitative data collection and analysis to teach companies how to increase sales conversion and improve retention with existing customers. Buyers’ Insight Assessment can be applied to either new customer opportunities or the retention of existing customers.

How it Works

• Quantitative and qualitative data collection and analysis about buyers and customers
• 360-degree view of the buyer and/or customer experience
• Test and assess stakeholder assumptions and perceptions regarding buyers and customers

Service Deliverables

• Buyer and/or customer on-line surveys
• In-depth buyer and customer interviews
• Stakeholder Assessment regarding buyer, customer and market preferences
• Detailed reporting and analytics
• Detailed recommendations
• Strategic and tactical action plan
• Raw data and survey responses upon request

Getting Started

The first step is simple; download and complete the Buyers’ Insight Analysis and Assessment. The assessment guide provides insight into the areas and opportunities to improve sales conversion rates, increase customer retention and drive more profits from your base.

If you have specific questions about your score or how you can implement the Buyers’ Insight program team contact us by completing the form below.