Multi-Threaded Market Discovery

Finding and validating market problems are two of the most important activities for a product manager. In our experience, product managers are collecting ample amounts of data, but find it difficult to aggregate it into meaningful information.

As a market discovery method, "Insight Analysis" allows Product Managers to work with unstructured data and small sample size to test and validate your product direction, verify product roadmap priorities, test and validate how well your messaging resonates, and test and measure the strength of your value proposition.

Key Benefits

  • Improve your sales conversion rates
  • Build a strong value proposition
  • Build product capabilities with high market acceptance
  • Improve overall sales velocity
  • Improve competitive positioning
  • Better prioritization of product roadmap

How it Works

We interlock Online Surveys with In-Depth Interviews (IDI) resulting in findings that blend quantitative and qualitative data. Leveraging the benefits and economy of small sample size, we produce actionable information and recommendations. Our analysis offers a robust information baseline to build on further measurement and analysis.

Service Deliverables

  • On-line surveys to gather objective and measurable information important to the buyer
  • In-Depth Interviews to probe into key areas that explore key themes and validate buyer perceptions
  • Detailed reporting, analytics and cohort analysis.
  • Detailed recommendations and action plan.
  • Raw data and survey responses upon request

Getting Started

We are a client-centered consulting practice.  As such, we work collaboratively with our clients to establish areas where we can make significant impact and deliver phenomenal business results.

We are interested in helping you get clear about the challenges your organization faces and in illuminating a path forward. Contact us to schedule an exploratory conversation.