Product Market Fit

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Buyers Insight Advisory Services Product Agility Solutions Go to Market Assessment Product Management Excellence


Product-Market Fit (PMF) is a well established and a core practice of Lean Product Management. We find that many companies lack the resources to complete a thorough PMF in the time provided. The overall benefits are clear as the practice can avoid costs and waste by identifying critical issues early.

Key Benefits

Product/ Market Fit Assessment delivers the following benefits:

  • Target market size
  • Competitive gap assessment
  • Pricing strategy
  • Business risk assessment
  • Product strategy map
  • Feature and function prioritization

Getting Started
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