What we do
For over a decade we have helped our clients, both private equity firms and technology organizations gain deeper insights into their customers, competitors, markets and product strategy.
Our consulting engagements have delivered exceptional value to the enterprise software, healthcare and cyber security sectors.
What we do to drive value:
- Advise clients on identifying and developing opportunities by providing in-depth market, competitors and customer insight
- Help companies implement strategic plans by leveraging market, solution and technology perspectives from our years of experience.
- Provide quantitative and qualitative information and actionable advice based on experience spanning over 10 years.
Private Engagement Fit key Benefits:
- Product/Product Talent due diligence
- Target identification/prioritization
- Pricing insight
- Product and market strategy
- Post-merger integration assistance
Buyers’ Insight key Benefits:
- Increased win rates
- Improved product differentiation
- Improved competitive positioning
- Increased understanding of price sensitivity
- Improved prioritization of product roadmap
Private
Equity
Go-to-
Market
Buyers’
Insight
Product
Market Fit
Go-to-Market key Benefits:
- Increase customer time to value
- Drive rapid user adoption
- Leverage product-led growth
- Improve sales readiness
- Eliminate alignment and launch issues
Product Market Fit key Benefits:
- Market opportunity assessment
- Segmentation baselining
- Competitive assessment
- Product feature analysis and comparison
- Features prioritization
- Features prioritization
Key Challenges:
- Aligning corporate goals with product vision
- Building scale into product, team and processes
- Accelerating top line growth
Key Challenges:
- Mapping the best path to investment thesis
- Building post deal product growth plan
- Reducing product and talent risks
CEO/COO
Product
Executive
Private
Equity
Partner
Marketing
Executive
Key Challenges:
- Balancing product team resources
- Building team skills past basic training
- Integrating post merger stuck-ins and add-ons
- Balancing product portfolio performance
- Accelerating the life cycle to met demand
Key Challenges:
- Moving marketers beyond funnel management
- Aligning key initiatives with corporate goals
- Visibility into marketing program impact