Why the C-Suite Should Care About Product Management?

Why the C-Suite Should Care About Product Management?

Product management organizations can have a profound effect on a company’s success – or failure – and every C-level executive should thoughtfully and intentionally utilize product management as a key member of the C-team. Simply put, no other person in the company...
Win-Loss Analysis: Why Salesforce is not Enough

Win-Loss Analysis: Why Salesforce is not Enough

A Typical Approach to Win Loss Analysis Many sales teams claim to have a handle on the reason why they win or lose an opportunity. After we assess their practice, we learn that their process to determine those reasons is almost always the same: A Salesforce...
Winning by Losing

Winning by Losing

“I never lose…I either win or I learn.” – Unknown I’ve always been fascinated with how and why business deals are won and lost. As a long time product manager, I’ve always wanted to know why companies chose or didn’t choose my product or...
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