I recently wrote about why different elements of the executive management team should care about product management. Those were the why’s. Here are some of the how’s. A Seat at the Table Because of their unique view of the myriad elements of the business,...
Product management organizations can have a profound effect on a company’s success – or failure – and every C-level executive should thoughtfully and intentionally utilize product management as a key member of the C-team. Simply put, no other person in the company...
A Typical Approach to Win Loss Analysis Many sales teams claim to have a handle on the reason why they win or lose an opportunity. After we assess their practice, we learn that their process to determine those reasons is almost always the same: A Salesforce generated...
One’s first love is always perfect until one meets one’s second love.” -Elizabeth Aston I was honored to participate in a podcast hosted by my friend Michael Hopkin. Michael has a blog site dedicated to Product Management...
“I never lose…I either win or I learn.” – Unknown I’ve always been fascinated with how and why business deals are won and lost. As a long time product manager, I’ve always wanted to know why companies chose or didn’t choose my product or...
