ROI of Running WIN/LOSS In A SaaS World Never Bigger

ROI of Running WIN/LOSS In A SaaS World Never Bigger

“A 5% increase in customer retention can increase business profits by 25% – 125%”* Let that sink in a minute… In our SaaS-market world, EVERY CUSTOMER RENEWAL COUNTS! This is why companies across the globe are investing in building out ‘Customer Success’...
More Reasons the C-Suite Should Care About Product Management

More Reasons the C-Suite Should Care About Product Management

I recently wrote about why different elements of the executive management team should care about product management.  Those were the why’s.  Here are some of the how’s.  A Seat at the Table Because of their unique view of the myriad elements of the business,...
Stop using Your Go-to-Market Strategy as a Bucket

Stop using Your Go-to-Market Strategy as a Bucket

In most technology companies, “go-to-market” is a throw away phrase; everyone from sales to finance uses it when it’s convenient. It is a catch-all phrase and often used as a placeholder for things related to target customers, product direction, marketing...