by Stephen Newman | Feb 6, 2020 | Uncategorized
OK – maybe this is extreme (or maybe not), but one thing is clear; when you are missing revenue targets, when your conversion rates are low, or your product adoption is weak, then your Go To Market strategy is failing. The finger pointing means you are not sure...
by Mike Smart | Feb 4, 2020 | Uncategorized
When I talk to our clients about how they execute on their Go-to-Market strategy, I usually get a blank look. Other times the reaction is emotional, and I won’t repeat some of the words I have heard to describe it. The challenge for these companies reminds me of...
by MSMART | Feb 3, 2020 | Uncategorized
A Typical Approach to Win Loss Analysis Many sales teams claim to have a handle on the reason why they win or lose an opportunity. After we assess their practice, we learn that their process to determine those reasons is almost always the same: A Salesforce...
by Stephen Newman | Feb 2, 2020 | Uncategorized
Huh?… What on earth does that title mean?… Well, most blogs try to entice you with a title like ‘3 Secrets To Greater Wealth’. Studies show humans can easily process 3 key points, but if we add a fourth our brains turn into mush and can’t process. We like...
by Stephen Newman | Jan 31, 2020 | Uncategorized
At Egress, we see a disturbing trend -C-Suite, Sales, and Product Management are diving deep on the ‘Loss’ analysis and ignoring the ‘Wins’. After all, the ‘Wins’ are already won – right? Wrong! At Egress, we believe the importance lies in gaining the...
by Mike Smart | Jan 30, 2020 | Uncategorized
Beware of early feedback, it’s mostly noise It’s so exciting to get new ideas and find market problems at the start of the process. The users are engaged and you are doing your best to empathize with their situation and feel their pain....
