Winning by Losing

Winning by Losing

“I never lose…I either win or I learn.” – Unknown I’ve always been fascinated with how and why business deals are won and lost. As a long time product manager, I’ve always wanted to know why companies chose or didn’t choose my product or...
System of Record for Go-to-Market

System of Record for Go-to-Market

System of Record for Go-to-Market My previous posts on the “product management system of record” have focused on the “Finding a Market Problem” and “Creating a Solution” parts of the product management process. In this post, I’m going to complete the story, and talk...
Product Portfolio Management: Important, but Not Urgent…Yet

Product Portfolio Management: Important, but Not Urgent…Yet

Product Portfolio management is one of those important but not urgent activities that we never seem to have time to do. It is often thought of as an academic exercise; however, good product managers and product team leaders know it should be done, but struggle to...
Market Discovery: Obtaining Value From Small Sample Size Research

Market Discovery: Obtaining Value From Small Sample Size Research

Product managers often rely too heavily on very narrow views of market input to decide what features are built into a new product or new release. While the usual stakeholders, including executive and existing customers, deserve to be heard, product managers often over...